
... I suppose this must be what all the American 35+ year olds must be thinking as they rush out to buy Christian Dior's latest product on Macy's shelves on the weekend (Sharon Stone is the advertising model for "Capture" chosen by LVMH).
COSMETICS MOVE ASIDE
The product -which sounds like a piece of sexy photographic equipment or imaging software- is called Capture 60/80 XP and claims to have "lassoed the power of adult stem cells to help repair wrinkles". (For the interested Asian clients, Christian Dior plans to launch it internationally at the start of 2008)
The product was researched and developed by researchers at the Dior innovation center and the researchers at LVMH in collaboration with Professor of dermatology Carlo Pincelli, who heads the research unit at the laboratory of cutaneous biology in the University of Modena and Reggio Emilia in Italy. It contains a collection of treatment creams and serums for the face and eyes which target women in the 35+ age group who are trying to escape the clutches of skin aging by protecting their adult stem cells in the skin, making them more active and thus reduce the formation or deepening of wrinkles.
The article states that the company's patented "Stemsome" technology and TP-Vityl ingredient is included in the Capture cream's formula and works on a time release system to protect basal cells and the skin's bionectin scaffold which keeps the collagen in place.
HOW MUCH FOR OVER THE COUNTER REGENERATIVE COSMETICS?
The Capture R 60/80 XP collection includes 30- and 50-ml. bottles of serum, which retail for 80.90 euros and 106 euros, or $119.40 and $156.45 at current exchange, respectively. There are also 30- and 50-ml. jars of cream in a light texture and similarly sized jars of cream in a rich texture for 57.80 euros and 86.30 euros, or $85.30 and $127.40, respectively. The 15-ml. eye cream sells for 53 euros, or $78.23. Prices are for France.
In comparison, StemLife stores cord blood stem cells for the equivalent of 5 jars of cream.
While Dior executives would not discuss numbers, industry sources estimated that Capture R 60/80 XP will generate $37 million in wholesale business during its first 12 months worldwide.
SUPPORT FOR STEM CELL INDUSTRY
Interestingly, the article states that some of the proceeds from the sale of Capture will go to Standford University's adult stem cell research funds, which might be a contribution to the Institute of Stem Cell Biology and Regenerative Medicine
It's been known for years that by merely applying cosmetics, women can make themselves more attractive and appear youthful, but can we really nourish our stem cells and prevent them from dying using a cream kept in our cosmetic case? I'll have to ask someone who's going to use the creams. Well, I guess if there's any bit of skin on our body that is most exposed to UV rays and all other environmental insults, it would be our faces. Maybe I'll buy it for a friend as a present and see if those wrinkles do indeed disappear...